In 2014, I was asked to design a logo and album package for the alternative rock band, Crashfuse. The main focus of the design was to create two children mysteriously telling each other stories in a contained area underneath a lamppost on an icy part of Lake Erie. The phrase “between you, me, and the lamppost” is commonly said before a secret has been told between two friends.
At the bottom corner of the album, a scratch off sticker was included on the outside wrapper, which created an interactive way for the purchaser to win exclusive merchandise from the band. As a result of the new addition, overall merchandise sales rose to over 40% for the year, driving new sales in the United States, Canada, UK, and Australia. In addition, I also co-wrote and produced the music on the album.
Art Direction / Branding / Packaging / Illustration