Fender Music Foundation

Category: Advertising/Print
Client: Personal | SUNY Buffalo State

For a creative brief, I was asked to design an ad campaign for Fender Music Foundation. I decided to design the campaign around Fender's tagline, "Give Music Life" by creating a heart and lungs out of various school instruments. Music (in most cases) is vital to our survival, thus taking away a child's instrument, is like taking away a bodily organ. Both poster designs were selected for the Buffalo State Communication Design Department Exhibition, which was held at The Czurles-Nelson Gallery.