Disney Theatrical Licensing Brand Refresh

Category: Art Direction/Branding/Experiential Design
Video Design By: Brandon Fake
Client: Disney Theatrical Group

In 2017, I was asked by Disney Theatrical Group to refresh their licensing division with a new visual and technological approach.

The main objective of the refresh was to help customers easily explore our licensed show catalog and understand how to self-produce their own live Disney show in their communities, whether someone is producing a show for the first time, or for the one-hundred-and-first-time. The identity is designed to be welcoming to a wide demographic, including directors, teachers, and actors of all ages. Images of actors from several age brackets were layered throughout the background art, creating a personal touch to each piece of supporting collateral.

The transportable trade show exhibit features two interactive touch-screen kiosks, with an interface that guides the user with step-by-step directions on how to produce their very own Disney show. As an accompanying aesthetic touch, LED marquee lights were attached to the tension fabric backdrop with custom grommets.

For more information, visit DisneyTheatricalLicensing.com