Crashfuse Album Package
Category: Art Direction/Branding/Packaging
In 2014, I was asked to design a logo and album/digipak package for alternative band, Crashfuse. It was a very tight deadline and the main focus of the design was to create two children telling eachother secrets underneath a lamppost. In order to create a more surreal experience, photography and illustration were manipulated within the design.
At the bottom corner of the album, a scratch off sticker was included on the outside wrapper, which created an interactive way for the purchaser to win exclusive merchandise from the band. Due to the new addition, overall merchandise sales rose to over 40% for the year, driving new sales in the United States, Canada, UK, and Australia. In addition, I also co-wrote and produced the music on the album.