Alice in Wonderland JR. Branding

Category: Branding/Illustration/Print
Client: Disney Theatrical Group

In 2018, I had the opportunity to refresh Alice in Wonderland JR. Alice is a program that is developed for schools to introduce the world of theater in the classroom, while providing the tools necessary to produce their very own production of Alice in Wonderland. Each ShowKit includes kid-friendly scripts, a Director's Guide, a piano/vocal score, fully orchestrated rehearsal and performance CDs, a choreography DVD, and a family guide to theater.

The main focus of the design was to create a world that was immersed in "choreographed chaos." Inspired by the original 1951 Disney film, several traditional and digital illustration techniques were layered throughout the entire ShowKit.